Why you should localize
There are many reasons to localize your content, both factual and logical. Here are a few statistics based on research that state why organizations should localize their content.
It would take 83 languages to reach 80 percent of all the people in the world, and over 7,000 languages to reach everyone. (Common Sense Advisory, Evolution and Revolution in Translation Management, 2008)
- 56.2 percent of consumers say that the ability to obtain information in their own language is more important than price. – (Common Sense Advisory, Can't Read, Won't Buy: Why Language Matters on Global Websites, 2006)
74 percent of multinational enterprises believe it is either important or most important to achieve increased revenues from global operations. (California State University at Chico, 2007)
65 percent of multinational enterprises believe localization is either important or very important for achieving higher company revenues. (California State University at Chico, 2007)
- Asia accounts for 44.80 percent of world internet usage.
- Japan and China are our top trading partners which account for 21.16% and 12.19% of our total exports respectively.
- 95 percent of Chinese online consumers indicate greater comfort level with websites in their language; only one percent of US-based online retailers offer sites specific to China. (Forrester Research, Translation and Localization of Retail Web Sites, 2009)
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