Companies with global aspirations must consider hiring multilingual staff within their employees aside from multi-skilled talent. Employing people who can communicate in multiple languages for a long-term engagement, like over a year or so, is a smart growth strategy for globally-minded businesses or organizations.
Building a group of people from culturally-diverse backgrounds and are capable of communicating in different languages can aid in fostering a more innovative organization. At the same time, prioritizing diversity of talent within a company can also keep higher retention rate and lesser recruitment effort if taken from a long-term perspective.
Bridging communication gaps
As an employee with multilingual capabilities, such talent will be able to provide support in strengthening the sense of understanding between the company and its consumer base. Apart from that, the quality of relationships with clients or customers will be improved as they can act as liaisons between the two. This means that the multilingual staff should have a pleasing personality, adept in establishing client relations, and should definitely be comfortable with public speaking.
If the company provides help for requirements abroad or localization services, a long-term multilingual staff could function as the company’s brand ambassadors when it comes to learning more about what the respective target audience needs or wants. They should also be able to maintain a general sense as to what their respective clients’ culture is by being active listeners.
Providing in-house bilingual support
Having a long-term multilingual staff gives the company the opportunity to centralize projects that are language-centric, particularly professional translations, to make sure that maximal consistency and deliverables of high quality are produced. This can also serve as a means for the company to establish itself as a trustworthy and reputable firm especially to international clients.
Multilingual employees, especially if given over a year of employment, will be able to apply their fluency in various tasks related to reading, writing, and/or speaking. For instance, they should be able to perform interpreting and translating roles as deemed by the client or the management. These multilingual staff should also be ready to provide integral support to localization projects.