For any company, standing out amongst all other organizations is a persistent concern especially for those who provide certified translation services. However, adding multilingual staff even on a short-term basis can be valuable talent resources for the company especially when it is aiming to differentiate its professional translations offering.
It is also more cost-efficient for the firm to hire someone for about a month to six months than opt for a transactional service with a translator or interpreter whenever the need arises.
Getting more foreign clients becomes more manageable
Interacting with foreign clients will run smoother if you can tap into a multilingual employee’s expertise. Hiring such talent for a month to about six months of employment will give the company a head start particularly for relatively new clients and there is a need to break the communication barrier. It would always be easier for someone to speak in their native language and if they can speak with someone who knows their language, then it should become a better experience for the client.
Providing a more holistic customer service experience
Employees who speak more than one language tend to be more confident in dealing with clients who speak a language they know. It is also more likely for the company to be able to provide better customer service. For instance, when dealing with certified translation services, communication will be more efficient through a bilingual staff.
Interactions over the phone or online can also be more successful if a multilingual employee would be able to establish a more comfortable or relatable atmosphere for the client. Empathy from such staff will also be more realistic and sincere. They will also be more effective in observing a culturally-diverse environment, and it will be easy for them to grasp social cues whenever there is a need to switch languages.
Within the duration of their short-term employment, the company can delegate the task of facilitating communication between them and the client to the multilingual staff without much worry since these employees are expected to be able to interpret to both parties without changing any information.