Transcreation
The word ‘transcreation’ comes from the two words ‘translation’ and ‘creation.’ This is also a form of marketing where your advertisement, content, or marketing material undergo the localization service, where a local native speaker of the language translates the text, emphasizing the culture, the language, and even law and restrictions in their country. The purpose of transcreation is to send the message across countries while incorporating the culture of the locals, making it genuine, but at the same time maintaining the tone of voice and intent from the original text.
Together with copywriting, translation also plays a great role in transcreation. Translation serves as the first step to fully understand the literal -level meaning of a foreign content or document. Before you consider taking transcreation services, it is much better to be widely knowledgeable on how the process goes and to keep in mind the criteria of a good translation service.
When Will You Need Transcreation?
Product names
It receives good feedback when locals understand the product name using their language.
Websites
It is easier for locals to navigate your website and its content, especially if it is translated in their language.
Flyers
The company’s idea of their product is getting more audience when it is transcreated in the locals’ language.
Slogans
The meaning, message, and tone of your company brand is easily understood and accepted by locals.
Why Use Transcreation?
It is another way or process to advertise your growing company in a foreign country. For your company to be recognized with its mission and vision, it will be good to make use of transcreation, where you use your company’s tone, identity and style the same thing when used in your own language. Moreover, it builds closeness to the targeted audience, where they gain more knowledge about your product or idea.
Your company can get many localization services for your professional translations, or for your requirements abroad, however, you just have to remind yourself of the important things that you should look into in getting a translation service to work in your certified document translation.
What Are the Advantages of Transcreation?
Boosts Acceptance
The acceptance of a marketing message can be increased by making it suitable for the culture of the target audience. You can communicate a marketing message to your target audience that they can actually relate to by using transcreation. Your target market will be encouraged to buy your products if you accomplish this.
Creates A Reliable Brand Image
Building a brand image is the foundation of marketing. No matter how well you may have succeeded in building a brand image in one nation, if your business strives to be a worldwide brand, you must employ transcreation to establish and uphold a reliable brand image across the board. A poor translation of your marketing messages might undo years of work you’ve put into developing your brand’s reputation. Transcreation can greatly enhance the perception of your brand over the world.
Enhances Sales
Profit growth is marketing’s primary objective. If transcreation or creative translations did not result in a rise in sales, no one would be talking about them. Transcreation is crucial for accurately translating your corporate and marketing messaging, as many international corporations and online retailers can attest.
You have a better chance of establishing acceptance and convincing your target audience to purchase your items with the aid of transcreation, which will boost your sales and earnings.
Cultural Sensitivity
A message is to be communicated through marketing. The message might be intended to arouse specific feelings in viewers in order to persuade them to buy the goods. For instance, the focus of Coca-Cola’s strategy is to inspire feelings of joy. However, the definition of happiness varies depending on the language. Therefore, before launching their marketing effort, Coca-Cola must be informed of the cultural make-up of their target market.
Businesses can accurately sell themselves with the aid of transcreation, regardless of the cultural origins of their target market.
Cultural Awareness
Global brands must take into account the cultural sensitivities of all people groups. Due to the image or text’s potential to arouse strong emotions, even the best-intentioned advertisements can spark debate. This could indicate that the brand will be seen unfavorably by the relevant cultural group.
Transcreation can therefore be a huge asset for businesses looking to avoid this catastrophe. You can only translate your marketing messaging without suffering the consequences of being culturally insensitive by working with transcreation agencies.
